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China Talks Up Costa Rica Tourism
Chinese tourists are being encouraged by their own government
to visit the Central American nation of Costa Rica.
Source:
BBC News
The
recommendation comes nearly four months after Costa Rica broke
60 years of ties with Taiwan and established diplomatic
relations with Beijing.
Costa Rica's
tourist board said China's move was a huge boost for the sector.
It is estimated
200 million Chinese are able to afford overseas travel. Last year just
1,545 people from China visited Costa Rica, local media said.
The Costa Rican
government is currently negotiating with several airlines and
tourist agencies to open routes and enable easier travel between
China and Costa Rica.
Eco-tourism
China's
announcement is hugely important for Costa Rica and Central
America, according to Geoffrey Lipman, assistant secretary
general of the World Tourism Organization.
"Anything China
does is important because it is a world power," Mr Lipman told
the BBC's Spanish Americas website.
"In time, China
will have an enormous influence on tourism - it is a huge
generator of tourists, if I can put it that way."
The Chinese
government's move would have an impact both in the long and the
short term, Mr Lipman said. It sent a message to millions of
Chinese people and would encourage investment in Costa Rica's
tourism sector, he said.
"Tourism of the
future is eco-tourism, environmental tourism. Costa Rica has a
record of developing this type of tourism."
Tourism is one
of the most important sectors for Costa Rica's economy,
generating some $1.6bn (£800m) a year. Its tropical forests are
home to a profusion of flora and fauna, and about 25% of its
territory is covered by national parks and reserves.
The country has
based much of its marketing on its environmental credentials,
including its certification program that rates businesses for
sustainable tourism and conservations projects.
Factors include:
-
the extent to which flora and
fauna are protected
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the way waste is disposed of
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energy and water-saving measures
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customers' participation in
sustainable tourism
-
impact on local communities
In June, when the decision to switch
ties to Beijing was announced, Costa Rican President Oscar Arias
said his country needed to develop closer links with China in
order to attract foreign investment.
Taiwan and China have been governed separately since the end of
a civil war in 1949. Both often accuse each other of using "cheque
book diplomacy" to attract allies.
Other tourism destinations in Latin America recommended by China
include Mexico, Chile and Peru.
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