|
Costa Rica's 2008 Progress Report - First half.
By Tom Rosenberger - Costa Rica construction expert with
permission from Scott Oliver, the author of
How To Buy Costa Rica Real Estate Without Losing Your Camisa
and Costa Rica's Guide To Making Money Offshore and the founder
of
http://www.WeLoveCostaRica.com where you will find over
1,700 free articles and videos about living in Costa Rica.
During the first five months of 2008, more than 133,000 foreigners visited Costa Rica which is a 16% increase over 2007.
The Costa Rican Institute of Tourism (ICT) launched an aggressive marketing and advertising campaign in light of the economic recession in the USA. The ICT is investing $14 million dollars in marketing to promote Costa Rica as an exotic destination. This advertising campaign will be online and through a public relations agency that the ICT hired in New York.
Because Costa Rica
is closer to the USA, it is less expensive than many
destinations such as Europe, Thailand and other Asian countries.
In spite of current economic hardships and more expensive
airline fares resulting from increased fuel costs, more
Americans continue to favor trips to Costa Rica over other
popular destinations.
The arrival of
tourists in Costa Rica continues increasing, despite the current
hardships of U.S. economy and more expensive plane tickets
resulting from the upward trend of fuels.
Because of its
popularity as one of the worlds most sought after destinations
for business and pleasure, Costa Rica will be affected very
little by the recently published airline cancellations.
Currently, the USA
Airlines offer 106 weekly flights into San Jose and Liberia
international airports as follows:
Airline Weekly
Flights to Costa Rica:
- American 43
- Continental 25
- Delta 24
- Spirit 7
- US Airways 7
Additionally,
business travel is steadily increasing and for good reason.
The World Economic Forum recently studied 18 Latin American
countries to identify the best conditions for trade and
business. Costa Rica ranked 2nd in Latin America and 44th
globally.
54% of visitors
arrive from the United States. Europe, the second largest
market, accounts for 17% of the visitors to Costa Rica. The
majority of the European visitors are from Spain, Germany,
France, England, and Italy. The ICT is intensifying publicity in
Russia, France and Switzerland, which are also attractive
growing markets.
Exploration of Asian
markets is on the agenda as well. Last year an agreement was
signed with China, adding Costa Rica as a preferential tourist
destination. The ICT predicts a growth rate of 6% in the inflow
of tourists into the country in 2008, compared with 10.15%
achieved last year.
Last year, seven new
airlines began flying to Costa Rica, four US and three European.
Costa Rica is now working to attract more low-cost American
airlines as well as large European airlines interested in adding
Costa Rica as a new destination.
The option to fly to
Costa Rica has increased by 675,000 seats. The number of seats
available for travel here rose to 2.7 million, an increase of
33% over the last several years.
Guanacaste, the
Pacific Coast - Increase in Tourism in 2008
Tourism in
Guanacaste reached a new high in the first three months of 2008,
as more than 150,000 people flew into the region via the Liberia
airport. The new figures confirm that Guanacaste has become the
principal tourism destination of the country, with many tourists
so satisfied with their experience that they keep coming back
for more.
Tourism's Effects
in Costa Rica:
- More local residents have jobs
- Tax receipts are increasing
- Rundown areas are being cleaned up
- Most Costa Rican's view new development projects as an
opportunity to improve theirs and their family's lives
Costa Rica as a
Destination for Entrepreneurs:
Surveys of recent
travelers to Costa Rica indicate they are well educated and
spend considerable discretionary income on travel. The majority
are adventurous with their choices of activities and
accommodations and plan their own trips versus relying on travel
agents.
These primarily
American tourists are affluent, college educated, middle aged,
and married without children living at home. Their education and
income levels indicate they are high-end travelers.
Activities in
Costa Rica:
Conservative travel
activities and moderate length of stay are favored by the
typical Costa Rica traveler. The majority of the first-time
travelers prefer Costa Rica more than any other Latin American
destination that they had visited based on Costa Rica's
ecotourism and its unspoiled environment.
The primary
activities of these travelers are:
- Ecotourism
- Sightseeing
- Beach and Waterfront Activities
Rank of Latin
American Countries:
The fact that Costa
Rica was ranked as the number-one tourist destination among
Latin American countries indicates its current worldwide
attractiveness as one of the worlds top tourist destinations.
Income Levels:
More than 80 percent
have an annual household income of over $100,000, and among
these, more than half have an annual income over $200,000. These
travelers are clearly an affluent group, with incomes higher
than both average Americans and typical international leisure
travelers. Although the travelers to Costa Rica spent more than
$2,500 for their trip, only 25 percent spend more than $7,500.
Travel
Preferences:
People with
adventuresome personalities want to explore the world in all of
its diversity, and they feel comfortable in cultures where they
do not speak the language. The travelers who prefer Costa Rica
are comfortable traveling to countries with different languages
and cultures. Most do not participate in guided tours and rely
on their own judgment regarding what they do at their
destination.
Trend of Market
Growth:
Recent statistics
reveal that the number of U.S. travelers to Costa Rica is
increasing. The top three most visited international tourism
destinations are Western Europe (39.5%), Central America
(23.9%), and the Caribbean (17.4%).
Despite the
interruption in travel after the 9/11 terrorist attack, the
number of U.S. tourists to Costa Rica increased 30 percent from
1999 to 2003, a rate that exceeds the growth of travel to Costa
Rica by travelers from all nations.
General Travel
Patterns:
Travelers to Costa
Rica are accustomed to spending large sums of discretionary
income on travel, which includes airfare, lodging, meals,
activities and ground transportation. Based on statistics of
international tourists to Costa Rica, the average length of stay
is eleven days, while 63% stay between seven and ten days and
only 6% spent more than three weeks in the country.
A large percentage
of Costa Rica's tourists are frequent travelers, traveling
internationally more than twice a year. They usually travel with
other people instead of traveling alone and most travel with
their spouses or partners or with friends, children, or business
associates.
Some travelers use
public buses or other ground transportation to pre-booked
destinations, while most preferred to obtain a car and find
their own way around. In contrast, the largest portion preferred
tour buses or taxis, indicating the arrival of more conservative
travelers in Costa Rica.
|